By akademiotoelektronik, 18/11/2022

Thanks to artificial intelligence, virtual musicians play the card of authenticity

(Etx Daily Up) - In the era of algorithms, the definition of artist continues to evolve.So much so that record companies and musical streaming giants no longer hesitate to surround themselves with musicians and virtual groups.The proof with Kàra Màr, a virtual DJ that recently released his own album on Spotify.

Kàra Màr is the fruit of a collaboration between the Sensorium Galaxy start-ups, specialized in virtual concerts, and MUBERT.The latter uses algorithms to produce original electronic music in real time.Kàra Màr's first album, "Anthropic Principle" is based on the same technology.It contains eight songs in which the artist wonders if the universe needs an observer to exist.

According to Sensorium Galaxy, Kàra Màr has its own musical style and a distinct personality.The start-up describes him as a non-binary researcher specializing in artificial intelligence and a Berlin DJ, whose musical productions reflect the taste for new technologies.

Develop your own personality, far from algorithms

Other companies show the same concern for detail with the virtual avatars they represent.Take Kingship, the new musical training of the 10:22 pm label label.The four monkeys of the Bored Ape Yacht Club which constitute it have their "own story" and their "own personality", according to Celine Joshua."As we would do with any artist or creator, my team and I will work with Kingship to refine their vision and develop their unique," said the founder of the record company.

However, Kàra Màr is distinguished from other musicians 2.0.by the interactivity which he will soon show with his fans.The artist can communicate with those who listen to him through the Mobile Application Sensorium Galaxy.Artificial intelligence will allow him to have unscheduled conversations through an instant messaging service and video calls.

"He can speak for hours without losing the thread of the context and has a short and long -term memory," says Sensorium Galaxy company.Another advantage: these exchanges make it possible to constantly evolve your personality.

What give the illusion to the fans they are dealing with a musician in the flesh...