By akademiotoelektronik, 26/09/2022

Tiffany & Co. launches engagement rings for men: a sign of equality between genres?

The jeweler has just created a “man” engagement ring line, which can be useful for women who plan to ask for their guy in marriage, or even couples of the same kind.A novelty revealing the generalization of male jewelry?

On the menu for the breakfast of Tiffany shops, we can now order "men" engagement rings.Even if, obviously, nothing theoretically prevents these gentlemen from buying a called "woman" ring in order to wear it themselves, it is a strong and rare gesture on the part of the American jeweler founded in 1837!

Allow women to ask for their guy in marriage?

Indeed, according to the traditions of marriage, a patriarchal institution if any, it is rather a man who asks a woman to marry her.He then puts on him a engagement ring, traditionally a lonely (a ring set with a diamond), as a promise of commitment while waiting for D -Day from which they will both wear an alliance.

But as we reach equality between genres, and marriage for all becomes possible in more and more countries, this way of marking its one -way territory may seem obsolete.This is what Hélène, 27, tells us, logistical manager in the transport of concrete, who plans to ask for his man in marriage:

The symbolism of marriage still seduces

Indeed, only 148.000 marriages were celebrated in 2020, a decrease of 34 % compared to 2019, according to the latest INSEE figures published in January 2021.No doubt largely because of the pandemic, of course, but you should also know that couples tend to get married later and to separate more for several years now.The latter twenty, the average age of the newlyweds increased by five and a half years, still according to INSEE.

The transition to the town hall and/or in a place of worship is therefore no longer compulsory, even if there remains an issue of struggle of rights of rights for many couples of the same kind.But the symbolism of marriage may not be doomed to disappear, on the contrary, it can be transformed, to act, to correspond to the desires and realities of today, as in the case of Hélène who will poseSo soon a knee on the ground ...

…ou de Tiffany & Co qui propose désormais des bagues de fiançailles pour homme, dans la continuité de sa démarche d’inclusion : le joaillier aux boîtes bleu signature montre des couples de même genre dans ses campagnes depuis 2015, et a remplacé sa rubrique « Mariée » par un « Amour et fiançailles », en ce sens.

Following the precious fear of men

In addition, the young French jeweler Emmanuel Tarpin, also sees more and more men turn to jewelry and precious stones:

If he founded his company Haute Joaillerie at 25 in 2017, this Haut Savoyard trained at the Haute École d'Art et de Design de Genève is based on history to remind that jewelry has even been markers for a long timevirility and power:

The new generation of gender-free jewelers

Rewarded in 2019 of the rising star prize issued by the international fashion group and designer of the year according to Town and Country Jewelry Awards, Emmanuel Tarpin is also part of a young generation that shakes the codes of jewelry in'addressing to all genres.Like Yoon Ahn with his ambush brand and Dior Homme jewelry, or Alan Crocetti and his claw in his name.

As we reach equality between genres, men could also learn to take care of their family jewelry ...

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