By akademiotoelektronik, 11/09/2022

No time to die could well be the most profitable Hollywood film of the year

The weekend of November 21 marked an important step in the journey of dying can wait for the cinema, reports Variety.The latest James Bond exceeded $ 730 million in global revenue, making production the most profitable Hollywood film of the year and the most efficient at the box office since the health crisis.

Recall that the film cost more than $ 250 million to produce, no less than $ 100 million was spent for promotion and tens of millions more in order to postpone it for several months.This is why many sources close to production thought that the feature film would have difficulty achieving its profitability threshold, which is around $ 900 million, and would even risk losing $ 100 million.

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This information was quickly denied by an MGM spokesperson, the production studio behind this James Bond, whose comments were collected by Variety: "Anonymous and poorly informed sources suggest that the film will lose money are absolutelyunfounded and are not true.The film has greatly exceeded our estimates for cinemas during this period, becoming the most profitable Hollywood film on the international market, going beyond “Fast and Furious 9” as the most profitable Hollywood film since the start of the pandemic.With the release of the film in streaming, which has already made an excellent score in terms of home viewing, while continuing to stay indoors, “no time to die” will bring a profit to MGM, both asfilm title and as part of the incredible MGM library.»»

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If we compare dying can wait for the previous James Bond, he brought back more money than Casino Royale in 2006, with $ 616 million and Quantum of Solace in 2008 and its $ 589 million.However, it is much lower than its two predecessors.Skyfall reported $ 1.1 billion and Specter, $ 880 million.If at the National Box-Office, a James Bond by Daniel Craig has never worked so little, his presence on streaming platforms, such as Amazon Prime Video and Diney Plus, after 31 days indoors, allowed him to prosper.

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The film industry in full crisis

The very fact of considering that the last James Bond may not be profitable is quite revealing of the harsh reality that is currently faced with big budget films and more generally the cinema industry, which is struggling to get up.The last Marvel such as Shang-Chi and the legend of the ten rings, the eternal, Suicide Squad or the last Christopher Nolan Tenet are experiencing tens of millions of dollars.As for one of the most anticipated films of this end of the year, the last duel, directed by Ridley Scott, also is in the negative.For production at more than $ 100 million, the feature film has only reported $ 27.4 million worldwide.The health crisis has also changed the way of considering cinema.Indeed, the pandemic occurred at a period when many media companies, such as Disney, CBS or Warnermedia, launched their own streaming services.This is why many films, in order to be more lucrative, have been released both in the cinema and on streaming platforms, considerably reducing profitability to the box office.The right limit remains to be found.