By akademiotoelektronik, 25/03/2023

Netflix launches mobile games for its subscribers | The Press

(New York) The American streaming giant Netflix announced on Tuesday the global launch of several mobile games for its subscribers as the group seeks to diversify and invest in the very lucrative video game market.

Published on Nov 2, 2021Agence France-Presse

Two of the titles offered by Netflix come from the universe of the science fiction and horror series Stranger Things broadcast on the platform (Stranger Things: 1984 and Stranger Things 3 : The game).

The other titles (Shooting Hoops, Card Blast and Teeter Up) are card or skill games.

These games were already available for a few weeks for Netflix members in Poland, Spain and Italy.

Subscribers around the world with an Android tablet or phone, Google's mobile operating system, will now be able to download them for free from their device and play them without being exposed to advertising.

The group has not announced whether it intends to launch these games soon on devices equipped with the iOS system developed by Apple.

On the other hand, he indicated that other titles should follow soon.

Netflix has been showing its ambitions in the video game industry for several months while competition is becoming increasingly intense in the streaming sector with the launch of rival offers such as HBO Max or Peacock TV.

Beyond direct competitors like Disney+, the Californian group's executives regularly mention YouTube, social networks and video games among their rivals in the entertainment market.

In September, the company bought its first video game studio, Night School Studio, a California start-up that created the supernatural thriller Oxenfree.

Netflix also recruited Mike Verdu, a former employee of Electronic Arts and Facebook, last summer to oversee its activities in the video game universe.

The global video game market is worth more than $300 billion, according to figures released in April by the consulting firm Accenture.