By akademiotoelektronik, 01/03/2023

▷ Create a newsletter with 4 -step mailchimp

As you know, the newsletter is a great loyalty tool!Mailchimp is a full emailing solution offering a whole range of marketing email tools and an easy grip!But that's it, since he offers marketing automation tools, landing page creation, Facebook Ads campaigns management and many other features.In this article, we will be interested in the creation of a newsletter: from the creation of its list of subscribers to the analysis of the performance of its campaign, by passing, of course, by the creation of its newsletter.Let's go !

---

Do you want to train in Mailchimp and more generally in webmarketing?Click here to discover our course "Developing your activity with webmarketing".Possibility of care.

---

1: Create an account and familiarize yourself with the dashboard

To launch, the free offer offered is more than enough.After creating an account on mailchimp.com, connect to your space.

You have access to different tools and options to carry out your denewsletters campaigns.

If you click on "Create", you will be able to access the main tools: from the creation of an emailing campaign to the management of your registration forms, including the creation of Facebook or Instagram advertising, of LandingPages and even site.

Mailchimp is a full marketing tool that is far from making "that" newsletters, the subject that interests us today.

From the menu, you can also follow your campaigns (Campaigns), manage your Marketing Automation (PLC), your subscribers (audience) ...

2: Create subscriber lists: Mailchimp audiences

What would a newsletter without subscribers?So start by creating a contacts by clicking on "Create Audience".

If you have several targets like us, you can create as many audiences as you wish (example: prospects, customers, partners, etc.).You can also create a unique audience with all your contacts and use the mailchimp tags so that you can then customize the shipments according to the tags.This is the solution recommended by Mailchimp!

When creating your audience, complete all the compulsory fields, the name of the audience, the name of the mail sender, the automatic response address, the default, a short text to explain to your recipient,Why is it in this broadcast list, your full address.This is also where you will be able to configure the options of Double Opt in.

Don't forget to save your audiences.You will then find them by clicking on "Audience" in the Mailchimp menu.

Serve your audience created, you can add subscribers in two ways: either by important an Excel or CSV file or using other services like Google Docs for example, or by manually adding personal data from your subscribers provided that of course thatThey have permission to be added to this list.

On this subject, be careful to be well in accordance with the rules established by the GDPR!

You will also add to your site the possibility for Internet users of register of themselves to your newsletter using a plugin or by creating registration forms from the menu: Create: Signup Form.

Once the registration form has been created, you can share it on the social networks, via an URL or by inserting this form in a web page.

Pour Webmarketing & co’m, nous avons fait le choix d’utiliser le plugin WordPress Gravity Form et de connecter celui-ci à notre compte Mailchimp.

Segment Sabase of registered for better performance

You surely know, in order to have optimal performance for your campaigns, it is useful to have a segmentation on its email base.There is no point in sending all your communications to all your subscribers, prefer send personalized emails to good people.

You will therefore need your different campaigns according to their objectives!Additional contacts of contacts (or tags depending on your organization on mailchimp) is therefore the ideal solution.Mailchimp offers basic CRM options to personalize shipments.Remember to best qualify your base for aPoptimal segmentation.

3: Create emailing campaigns

Vosaires are set up, you must now create your PremierNewsletter.

Clicks "Campaign" then "Create Campaign".On Lemenu that appears, click on "Email" then give your CABAB:.

You then arrive on the screen which will allow you to configure all aspects of your campaigns: the recipients, the sending email, the subject (on this subject, this article should interest you: 51 hanging sentences to force the openingof your emails) and of course the very content of your emailing.You will also have the opportunity to configure your newsletter's performance tracking.

1.First choose the list you want to send your newsletter.In the "TO" part, choose the appropriate audience.You can also send your campaign only to a certain segment of your subscriber base.

2.In the "From" part you can customize the name and address of the sender.

3.In "subject" you will indicate the subject of your newsletter as well as the "preview text" which appears in the subscriber's mailbox before even opening the email.These two elements are super important to optimize the opening of your emailings.Take the time to write them well and make them catchy.Note that you can use the emojis, it can be a good way to hang the look but do not abuse it under penalty of arriving directly in the spam box of your subscribers!

4.We then arrive at the content and design of your emailing.In the "Content" part Click on "Design Email"

You can choose from basic templates the shape you want to give to your newsletter.All templates are then customizable as you wish.We can add text blocks, an image, a group of images, a button, a footer including a unsubscribe link ... This is the way to make a completely personalized e-mailing without knowing the slightest line of code.And in addition, this option adapts the news to mobiles, everything is responsive!Happiness !

5.The last step before sending consists in checking all the configuration steps.Mailchimp offers you an assessment of everything you have completed beforehand: if all the boxes are green the sending of your newsletter can be done.Go!

You have two possibilities for sending the newsletter: to send immediate clicking on "Send" or programmed it enclosed on "SCHEDULE".Please note the free mailchimp version does not allow you to program your marketing campaigns.Beyond a certain shipment (2000 contacts), the paid version will also be necessary.

Automate the sending your newsletter thanks to its RSS feed

If you regularly publish content on your site, you can automate the sending of your newsletter via an RSS feed.Most WordPress type CMS automatically create an RSS feed for the latest articles published.Generally to find it, just put " /feed" at the end of the URL of your site.

Mailchimp thanks to this flow can launch newsletters with each new publication or at the interval you want: daily, weekly, monthly ...

Pouracted to this feature, in the campaign creation screen, indicate the "RSS" search engine and choose the campaign from type "Share Blog Updates".You will win a precious time.For the template of your automated newsletter, let’s go to use a web designer to have a newsletter truments..After you can also use the templates offered byMachimp.

Marketing automation

Mailchimp is also a great tool for sending automatic emails according to certain criteria and creating marketing automation scenarios.This can be particularly useful in your commercial prospecting strategy to gain responsiveness.On our side we use automated emails in different ways:

Going an eye into the “PLC” section to discover all the funiatings that will make the marketers' joy.

4: Analyze the feedback from your marketing email campaigns

And There you go !Your first newsletter is sent!SO ?Happy ?!But in the essential it is who opened it, who clicked on the liens that you inserted or who has unsubscribed.

Pour the KPIs of your campaigns, click on "Reports".This is it that you will find all the statistics of your emailmarketing campaigns.

By clicking on one of your sent campaigns, you will find a summary of it.You also have access to statistics to analyze the impact of your campaigns: deliverability, numbers, clicks, click rate, opening rate, etc. for conversion monitoring, conversion rate and return on investment, we will have to see this more on Google Analytics.On this subject, Mailchimp offers an option automatically tagging all your links for easy monitoring of the Google audience analysis tool.

It's up to you: Test Mailchimp

It's up to you, go to Mailchimp.com to create yournewsletter.

Mailchimpropose a high quality ratio.Here are some alternatives.

Other marketing emailing tools: Sarbacane, SendinBlue, Aweber, Getresse, Digitaleo, EmailStratégie, Mailjet, Campaign Monitor ... Do not hesitate to do your Benchmark Email to choose the solution that is most suited to your needs, most offering more ergonomicsor less similar and a free trial!To help you, you can also find our comparison via the "Emailing Software" folder